SUMMARY

"Where Ideas Collide" is about spreading the message that Microsoft’s core tools are accessible to everyone, free of charge.

We began with a nostalgic auditory nod to Microsoft’s legacy products, drawing from a rich sonic library to ground the experience in familiarity. We produced a one-minute spot along with other shorter social cut downs.

AGENCY

Instrument

TEAM

ACD: Jessica Kaldem

Design Director: Christoph Reichert

Producer: Samantha Hanlin

Strategy: Brian Larson

Writing: Melita Little

Design: Michael Wood, Robby Day, Keya Shah

Motion: Raphael Pazoumian